Photo by Crystal Tsang

Hello there,

I'm Joshua.

An entrepreneur, writer, marketer and author, as well as the chief executive officer of Norgress, an Edmonton-based company I found in 2017.

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I have dedicate my career to rethinking the way we go about business and life. My goal is to help business owners truly connect with people, all while increasing productivity, reducing costs and creating a image that stands out.

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My debut book The Marketing Fallacy teaches entrepreneurs how they can harness the power of marketing to make their small businesses appear like a large corporation and attract attention within their industry. The book has earned a Readers Favorite 5-Star Review seal. 

"My goal is to help business owners truly connect with people, all while increasing productivity, reducing costs and creating a image that stands out."

My work is dedicate to providing the tools and resources needed to help you do just that.

Discover how your small business can look like a large corporation.

Get The Marketing Fallacy audiobook for free when you sign up for a free trail of Audible, or purchase it from Apple Books.

Download the audiobook:

Remember to go beyond yourself.

Collectively we have come a long way. We reside in a world with more individual freedoms, access to resources and technology. Yet this world is still a challenging place. Poverty, declining social mobility and limited educational opportunities affect millions. 

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My hope is that those of us who are even marginally more fortunate can all go beyond our selves and contribute towards creating a world that truly gives everyone a fair shot.